Target Audience Profile

Target Audience Profile

Our target audience is young people and young adults who enjoy the genre of alternative music. The age will around about fit 13-21 year old's, from both genders; however females might be more likely to indulge in a female alternative artist as opposed to a male. 

Demographics

Class: Our target audience applies to all classes as teenagers, no matter what class, can enjoy any genre of music regardless of their social class

Age: 13 to 21 

Gender: both, but more likely females

Ethnicity: all, as ethnicity doesn't impact the preferred genre of music with teenagers

Psychographics

This target audience usually a person who would look for music which is against the mainstream such as the pop charts. This person would probably have an alternative style to match their style of music preferences as most teenagers will dress inspired from their favorite artists. For example a girl will wear dark eye make up because she likes artists like Amy Winehouse, Lorde or Lana Del Rey as this is a stereotype of alternative female artists. 

This person would most likely spend their free time going out with friends, seeing live music, partying, ect...

It is likely that their friends would share a similar taste in music so that they can listen to and enjoy the music together, and often.

Their style would most likely consist of an indie appearance, such as; ripped jeans, black clothing, dark make up, messy/ colored hair, shirts, trainers, vintage clothing. 

Audience could be likely to go to festivals, smoke, drink, be artsy (have a blog or enjoy independent films)

My audience is likely to look like this;